5 Business Resolutions for the New Year

5 Business Resolutions for the New Year


Planning ahead is the key to success. Have you considered your business resolutions for the new year? Here are a few goals our most successful customers have set for their businesses, and how Sideline and Sideline Pro helps them to achieve those goals.

Note: Some listed features are only available on iOS, with new features being added to Android soon.

Increase Your Income

Start the New Year right and make it a habit to regularly promote your business with Text Marketing. With an open rate of 98%, Text Marketing significantly outperforms email (which typically gets ~20%). Broadcast lets you reach up to five times more customers with marketing text messages that get delivered to groups of customers individually.

Try creating text campaigns about promotions, offers, announcements, and sales to drum up business. Browse our Template Library for more ways to utilize Broadcast.

Improve Customer Relationships

Create a moment of magic for your customers and let them know you care. The Contact Panel makes it simple.

You can automatically save contact information and take notes about your conversation while details are fresh—right when you hang up. Then, when it’s time for business, you can rest assured that you’re prepared to meet their needs.

If you haven’t already, enable the Contact Panel through your Sideline Settings. If you have, look for it to appear right after you hang up with a customer.

Keep Your Existing Customers

Acquiring new customers is roughly five times more costly than retaining existing ones. Make it a priority to nurture your existing business relationships this year.

Try using Templates to send follow-ups and re-engagement messages that are pertinent to their specific needs. And thank you notes are a great way to let them know you appreciate their business while keeping yours on their mind.

To help you get started, we wrote a few Templates Text Examples that you can easily copy and paste. Be sure to personalize each message and include your business logo to add a touch of professionalism.

Get More New Customers

You can’t always answer your phone; especially if you’re already helping another customer. And missed calls are missed opportunities.

Start sending automated replies to missed calls and texts with Auto-Reply. This allows you to easily transition the conversation from call to text, or let them know when you’ll be available to return their call.

You can feel free to use one of our pre-written Text Examples, or create a custom template of your own with your business logo included.

Reduce No-Shows

Confirming your appointments in advance is crucial to your business’ success. With over 18% of appointments missed nationally, no-shows can (and do) cost businesses upwards of $100,000 per year.

Text Reminders allow you to send a confirmation message to your customers. This provides them with an opportunity to consider their availability and provides you ample time to reschedule if their needs have changed unexpectedly.

Check out our Reminder Text Examples to save yourself some time getting started. Pro tip—use Templates instead of individually typing out confirmation responses.