Text Marketing for Real Estate

Text Marketing for Real Estate

Reach 5x more potential clients and boost your income with Sideline Pro’s text marketing tool, Broadcast.

Real estate professionals are known for wearing many hats: market analyst, salesperson, contract negotiator, local tour guide, and amateur interior decorator. But one area you may be overlooking is your role as a marketer—and we’re not talking about a cliché bus stop ad with your headshot on it. 

Note: Some listed features are only available on iOS, with new features being added to Android soon.


Why Text Marketing for Real Estate?

Texting is the most personal, efficient, and effective way for real estate professionals to reach leads, clients, and partners alike. Need proof?

  • 98% of texts are opened.
  • 45% of Broadcast messages get a reply.
  • 65% of businesses don’t have a texting strategy.
  • 63% of consumers would consider switching to a company that offers text.

Plus, according to the National Association of Realtors, 62% of home buyers prefer receiving property info via text. As the communication channel consumers prefer, it’s clear why texting is a must-have tool for real estate professionals. And chances are, your competition is still overlooking it.  


How Agents Use Real Estate SMS Software to Reach Their Goals

Buying a home is a big decision—and an equally big investment. So your clients’ and potential clients’ expectations are justifiably high. That’s why nothing is more critical than communication. Luckily, Broadcast messaging makes it easy to exceed your clients’ expectations before, during, and after a transaction.

Share Listings or Home Details

Send new listings and home details to multiple potential buyers at once.

See Examples

Send Open House Invites

Spread the word about this weekend’s open house.

See Examples

Report Market Trends

Position yourself as a thought-leader and expert in your local market.

See Examples

Publish Neighborhood News & Forecasts

Help clients keep a pulse on what’s happening around them.

See Examples

Request Referrals or Reviews

Ask happy clients to spread the word about you to friends and family.

See Examples


How to Use Broadcast—Sideline Pro’s SMS Marketing Platform

Watch the Tutorial Video, or follow the simple instructions below to start using Broadcast to connect with more clients.

Note: You need express written consent of all recipients before you can send them marketing messages using Broadcast. You also must honor all opt-out requests from any recipients who indicate that they do not want to receive marketing messages from you. See our Compliance FAQ for additional information.